Cheaper over-the-counter hearing aids are here: What you need to know – cleveland.com


Sony Electronics entered the over-the-counter hearing aid market with its CRE-C10 self-fitting aids. The aids are nearly invisible inside the ear, and consumers can use the Sony Hearing control app to set up and personalize the devices.Sony Electronics, Inc.
CLEVELAND, Ohio – It’s now possible to pick up a hearing aid at the same places where you buy paper towels and holiday decor.
But are these new over-the-counter hearing aids for you? Will they do the job? What are the cost savings? And, perhaps more importantly, will this new option clear the way for more Americans to more easily solve their hearing problems?
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